When people go on line they do so for two reasons. One is to check their email the other is to solve a problem. When they search to solve a problem they look for the information that will solve that problem. The vast majority of these use the Google search engine. If the information they require is on your website then you need to do all you can to get people to go your site to find it.
When you write copy for your pages you need to think about the keywords and key phrases they might use to solve their problem with, to find the information they are searching for, and to integrate these into your pages copy and your meta tags. The most optimized pages will feature good keywords and key phrases in the title, descriptor, content and incoming links.
The most important thing is to produce content that people want to read. So write your copy around the keywords and key phrases that were used to locate your site and consider how these relate to what your products or services and make your written content relevant to these
Keyword tools are available in Google and Yahoo information pages and are of course written by these companies – they are closer than anyone to the ‘rules’ of optimization. The one that I use most is adwords.google . This is a free service and is really helpful whether you are a beginner or more advanced.
Tip: a great system that helps you write great copy around your keywords and phrases in the Bebiz Business Builder.