About SWT Company
SWT Company builds websites, e-commerce stores and custom web applications, and runs the search, advertising and AI work around them. We work with businesses in India and with clients in the United States, United Kingdom, Canada, the UAE, Australia and New Zealand.
What we do
Five practice areas: web design and development, e-commerce, custom application development, digital growth, and applied AI. Most engagements combine two or three — a store and the organic search work to grow it, or an application and the website that sells it. The practice areas exist to organise the work, not to sell packages.
How we work
Scope before quoting. Deliverables stated specifically enough to be checked. Work shown on a staging environment in stages rather than revealed at the end. Measurement verified before launch, not afterwards. And reporting that says what did not work, because a report showing only improvement is not a report of reality.
What we will not do
We do not guarantee search rankings or AI citations, because nobody controls them. We do not create pages that exist only to target a keyword. We do not publish invented statistics, reviews, awards or client names. We do not mark up schema for things that are not on the page. And we do not claim offices in cities where we do not have one.
Technology
WordPress, Shopify and WooCommerce for content and commerce. Laravel, Node.js and React for applications. Plain HTML, CSS and JavaScript where a framework would add weight without adding value. For AI work, established model APIs with retrieval over your own data rather than training custom models, which almost no business needs.
Industries
We work across real estate, e-commerce, manufacturing, healthcare, education, professional services, hospitality, SaaS and local service businesses. The common requirement is not the sector — it is a business where the website or the system behind it is doing real commercial work rather than sitting there.
Approach to quality
This website is generated from structured data, and every page passes through an automated quality score before publication. Pages that do not reach the threshold are set to noindex or excluded from the build entirely. We apply the same standard to client sites: a page that has no reason to exist should not be published just because a keyword exists.
What we hold to
Accuracy over persuasion
If something is uncertain, we say so. Overstated claims cost more in trust than they gain in enquiries.
Measurement before spend
Tracking gets verified first. Decisions made on wrong data are worse than decisions made on no data.
You own your assets
Domain, hosting, code, analytics and ad accounts stay yours. Lock-in is not a business model we want.
Build to be handed over
Documentation and clear architecture, so another team could take over without starting again.
Work with us
Tell us what you are trying to fix and we will tell you honestly whether we are the right fit.