Google Ads Management Services
Search and shopping campaigns managed against cost per enquiry, with tracking that reflects reality.
What is Google Ads?
Google Ads is Google's advertising platform, where businesses bid to appear in search results, on Maps, across the Display network, on YouTube and in Shopping listings. Search campaigns are the most common starting point because they reach people actively looking for a product or service, which makes intent higher than on most other channels.
Why this matters
Google Ads gives immediate visibility, which is its advantage and its trap. Budget is consumed whether campaigns are well built or not. The difference between a good and a poor account is usually conversion tracking accuracy, search term discipline, and whether the landing page matches what the ad promised.
Where ad budget is wasted
- Conversion tracking is missing or counts page views, so the platform optimises towards nothing useful.
- Broad match with no negative keyword list attracts irrelevant searches.
- All traffic goes to the homepage instead of a page about the advertised service.
- Campaigns are left on automatic settings and never reviewed against actual search terms.
How we manage accounts
Conversion tracking first, including calls and WhatsApp, because everything the platform does depends on it. Tight campaign structure with a disciplined negative keyword routine. Ads matched to specific landing pages. Regular search term review, and bidding decisions made on cost per qualified enquiry rather than clicks or impression share.
What google ads includes
Every engagement is scoped to your situation, but these are the components the work is built from.
- Conversion tracking setupForm, call and WhatsApp conversions tracked properly, with offline import where the sale happens later.
- Account structureCampaigns and ad groups organised by intent and service, not by convenience.
- Search term managementOngoing negative keyword work to stop paying for irrelevant searches.
- Ad copy and extensionsAds written to match the query and the landing page, with relevant extensions.
- Landing page alignmentEach campaign pointed at a page that continues its specific promise.
- ReportingCost per enquiry and qualified lead volume, with search term visibility.
What changes for your business
- Budget spent on searches that can convert.
- Accurate tracking so automated bidding has something real to optimise.
- Clear cost per enquiry by campaign and service.
- Visibility into exactly which searches trigger your ads.
Technology and platforms
Chosen to match how the work will actually be maintained, not by preference.
How the work runs
Each stage ends with something you can review, so course corrections happen early rather than at handover.
- Audit and measureCurrent position, technical health and whether tracking is telling the truth.
- PlanWhich searches or audiences matter commercially, and which page owns each one.
- ImplementTechnical fixes, content and campaign work, prioritised by expected impact.
- MeasureEnquiries including calls and WhatsApp, not impressions.
- IterateMonthly review of what worked, what did not, and what changes next.
Industries we apply google ads in
The technical work is often similar across sectors. What differs is what customers need to see before they act.
What drives the cost
We publish what moves the price rather than a headline figure, because the figure without the drivers is not comparable.
- Monthly ad spend
- Number of campaigns and services
- Shopping feed requirements
- Landing page and creative needs
Why work with SWT Company
Scoped before it is quoted
We ask what the business needs before proposing work. A quote given before that conversation is a guess.
Measurement first
Tracking — including calls and WhatsApp — is verified before spend, because every later decision depends on it.
No claims we cannot support
No ranking guarantees, no invented results, no numbers we cannot evidence.
You own everything
Domain, hosting, repository, analytics and ad accounts stay in your name.
Built to be handed over
Documentation and clear structure, so you are never dependent on one supplier.
Mobile-first in practice
Designed at phone width and tested on mid-range devices over mobile data.
Projects and case studies
We publish case studies only where a client has agreed and the results can be evidenced. None are published yet, because no verified client data was supplied for this build and inventing results is not something we will do. Ask and we will arrange references in your sector directly.
Google Ads — frequently asked questions
Enough to gather meaningful conversion data in your category. Estimate from realistic cost per click and how many conversions you need monthly to make decisions — typically thirty or more per campaign to judge anything.
Usually broad match without a maintained negative keyword list. Reviewing the search terms report regularly is the fix, and it is ongoing work rather than a one-time setup.
It can work well with strong conversion data and a good product feed. With weak tracking it spends budget across placements with little visibility, so get tracking right first.
You. Agencies can be granted access. If the agency owns it, you lose the account history when you leave, which has real cost.
Related services
Google Ads by location
Related industries
Related solutions
Related resources
Related comparisons
Related reading
Talk to us about google ads
Call or message for anything urgent. Otherwise the form reaches the same place.
Get a quote for google ads
A short conversation is usually enough to establish scope, timeline and a realistic range.