E-commerce Growth Programme
Increasing store revenue through conversion, catalogue and acquisition work in that order.
How do you grow an online store?
Store growth comes from three levers: more traffic, better conversion of existing traffic, and higher average order value. Conversion work is usually cheapest to start with, because improving the rate lifts revenue from traffic you already pay for. Acquisition spending on a store that converts poorly amplifies an existing problem.
The problem this solves
Most stores respond to flat revenue by increasing ad spend. If the checkout loses half the carts and the category pages cannot be filtered, that spend buys more people to lose.
Signs this applies to you
- Traffic is steady but revenue is not growing.
- Cart abandonment is high and nobody has diagnosed why.
- Ad spend rises while return on it falls.
- Most revenue comes from a handful of products and the rest of the catalogue is invisible.
How we approach it
- Diagnose the funnel with real session data before changing anything.
- Fix checkout friction first — it is usually the single largest recoverable loss.
- Improve category structure and filters so the wider catalogue becomes findable.
- Strengthen product pages where traffic already lands but does not convert.
- Then increase acquisition, once the store converts what it already receives.
- Add retention — repeat purchase is the cheapest revenue a store has.
What you get
Included in the work
- Funnel diagnosis with session evidence
- Checkout improvements
- Category and filter restructuring
- Product page improvements on high-traffic items
- Acquisition plan
- Retention and repeat-purchase setup
What changes afterwards
- More revenue from existing traffic
- Wider catalogue visibility
- Acquisition spend that works on a store that converts
Services this draws on
E-commerce Growth — frequently asked questions
Usually fix conversion first. Doubling ad spend on a store converting at half its potential doubles the loss as well as the revenue.
It varies widely by category and price point, so your own trend matters more than a benchmark. Compare against your past performance and your traffic mix.
Checkout friction, unclear delivery cost and timing, and category pages that cannot be narrowed. Session recordings find these faster than analytics dashboards.
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Talk to us about e-commerce growth
A short conversation is usually enough to tell whether we are the right fit, and what the work would realistically involve.