Google Business Profile Optimization
Setting up and maintaining the listing that produces most local enquiries.
How do you optimise a Google Business Profile?
Claim and verify the listing, choose the most accurate primary category, complete services, hours, service area and description, add genuine photographs, build a routine for requesting and responding to reviews, and keep everything current. Completeness and accuracy do most of the work; posting frequency does less than commonly claimed.
The problem this solves
For most local businesses the Business Profile produces more enquiries than the website, and it is usually the least maintained asset they own.
Signs this applies to you
- The listing is unclaimed or the category is wrong.
- Hours are inaccurate, particularly on holidays.
- Photographs are years old.
- Reviews go unanswered, including the critical ones.
How we approach it
- Claim, verify and correct the primary and secondary categories.
- Complete services, attributes, hours and service area accurately.
- Add genuine current photographs of the premises, team and work.
- Establish a compliant routine for requesting reviews at the right moment.
- Respond to every review, calmly on the critical ones.
- Track calls, direction requests and messages from the profile.
What you get
Included in the work
- Claimed and verified listing
- Category and service configuration
- Photography guidance
- Review request routine
- Response templates
- Profile performance tracking
What changes afterwards
- Visibility for nearby searches
- More calls and direction requests
- A steady flow of genuine reviews
Services this draws on
Google Business Profile Optimization — frequently asked questions
Usually days, occasionally longer where postcard or video verification is required. Requirements vary by category and country.
No. Fake addresses and virtual offices breach the guidelines and risk the listing being removed. Service-area businesses can hide the address instead.
The effect on ranking is limited. They can help conversion by showing the business is active, which matters when someone is comparing listings.
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Talk to us about google business profile optimization
A short conversation is usually enough to tell whether we are the right fit, and what the work would realistically involve.