Marketing Automation

What is marketing automation?

Marketing automation uses software to send messages triggered by behaviour and time rather than manually — a welcome sequence, a follow-up after an enquiry, a reminder about an abandoned cart, a re-engagement message. Done well it feels like attentive follow-up. Done badly it is untargeted bulk messaging that trains people to ignore you.

The problem this solves

Most enquiries are contacted once and then forgotten. Meanwhile bulk messaging goes to everyone regardless of what they did, which suppresses engagement across the whole list.

Signs this applies to you

Enquiries get one follow-up and then silence.
The same message goes to everyone on the list.
Abandoned carts are never followed up.
Nobody knows which sequence produces revenue.

How we approach it

Map the real follow-up sequence a good salesperson would use.
Trigger messages on behaviour rather than on a calendar alone.
Segment by what people actually did, not by assumed persona.
Set exit conditions so people stop receiving a sequence once they act.
Respect consent and provide easy opt-out on every channel.
Measure revenue by sequence, not open rates alone.

Deliverables

What you get

Included in the work

Sequence maps with triggers and exits
Message copy
Segmentation rules
Channel setup for email and WhatsApp where consented
Consent and opt-out handling
Revenue reporting by sequence

What changes afterwards

Enquiries followed up consistently
Fewer abandoned carts lost entirely
Clear view of which sequences earn

Services this draws on

AI Marketing AutomationUsing AI inside marketing workflows for drafting, segmentation and analysis — with a human before send.CRM DevelopmentCustom CRM systems shaped around a real sales process, so the team actually uses them.Content MarketingContent planned around real buyer questions, written to be useful and measured on its contribution.Performance MarketingPaid acquisition managed to a cost-per-result target, with attribution checked against real sales data.API DevelopmentAPIs and integration layers that connect systems reliably, with documentation and error handling.