Generative Engine Optimisation (GEO) Services
Building the kind of presence generative search systems draw on — clear facts, consistency and real substance.
What is GEO?
GEO, or generative engine optimisation, is the practice of improving how a brand and its content are represented in generative search systems and AI assistants. It overlaps with AEO but places more weight on entity consistency, presence across sources these systems draw on, and having genuinely distinctive information rather than restating common knowledge.
Why this matters
Generative systems build answers from many sources rather than ranking one page. So visibility depends less on a single optimised page and more on whether your organisation is described consistently wherever it appears, and whether you publish anything that cannot simply be found elsewhere.
Why brands are poorly represented in AI answers
- The business is described differently across its website, directories and profiles.
- Basic facts — what the company does, where it operates — are implied rather than stated.
- Everything published is general knowledge that dozens of sites already cover.
- There is no clear organisational identity for a system to attach information to.
How we approach GEO
State the fundamentals plainly and keep them identical everywhere: who the organisation is, what it does, where it operates, who it serves. Publish material with genuine first-hand substance — real processes, real constraints, real examples. Use accurate structured data. Keep external profiles consistent with the site, since inconsistency is what produces confused answers.
What geo includes
Every engagement is scoped to your situation, but these are the components the work is built from.
- Entity consistencyIdentical core facts across website, profiles and directories.
- Explicit fundamentalsWhat, where, for whom — stated directly rather than implied.
- Distinctive contentFirst-hand material that does not exist elsewhere.
- Structured dataOrganisation and service markup that matches reality.
- External profile alignmentThird-party listings brought into agreement with the site.
- MonitoringPeriodic checks of how AI systems describe the business, and correction of the underlying sources.
What changes for your business
- Consistent description of the business wherever it is mentioned.
- Content with something of its own to contribute.
- Fewer contradictions for systems to resolve wrongly.
- Visibility into how the brand is currently represented.
Technology and platforms
Chosen to match how the work will actually be maintained, not by preference.
How the work runs
Each stage ends with something you can review, so course corrections happen early rather than at handover.
- Find the taskA repetitive, language-heavy process with a measurable current cost in hours.
- BaselineTime and error-rate measured before anything changes, so the benefit is provable.
- Build smallThe smallest working version, with a human review step where errors would matter.
- EvaluateTest against real cases, including awkward ones, and compare to the baseline.
- Cost and scaleModel running cost at real volume, then extend to the next process.
Industries we apply geo in
The technical work is often similar across sectors. What differs is what customers need to see before they act.
What drives the cost
We publish what moves the price rather than a headline figure, because the figure without the drivers is not comparable.
- Number of external profiles to align
- Content production volume
- Structured data scope
- Monitoring frequency
Why work with SWT Company
Scoped before it is quoted
We ask what the business needs before proposing work. A quote given before that conversation is a guess.
Measurement first
Tracking — including calls and WhatsApp — is verified before spend, because every later decision depends on it.
No claims we cannot support
No ranking guarantees, no invented results, no numbers we cannot evidence.
You own everything
Domain, hosting, repository, analytics and ad accounts stay in your name.
Built to be handed over
Documentation and clear structure, so you are never dependent on one supplier.
Mobile-first in practice
Designed at phone width and tested on mid-range devices over mobile data.
Projects and case studies
We publish case studies only where a client has agreed and the results can be evidenced. None are published yet, because no verified client data was supplied for this build and inventing results is not something we will do. Ask and we will arrange references in your sector directly.
GEO — frequently asked questions
They overlap. AEO focuses on structuring individual pages to be extractable. GEO focuses on how the brand as an entity is represented across the sources generative systems draw on.
Not directly. You can control what you publish and make external sources consistent, which is what these systems read. Errors are corrected by fixing the sources.
No. Traditional search remains a major channel, and the foundations are shared. GEO is an additional consideration rather than a replacement.
Imperfectly. Periodically asking major AI assistants about your business and category gives a qualitative read. There is no reliable rank-tracking equivalent.
Related services
Related industries
Related resources
Talk to us about geo
Call or message for anything urgent. Otherwise the form reaches the same place.
Get a quote for geo
A short conversation is usually enough to establish scope, timeline and a realistic range.