Technical SEO Services
Fixing the crawling, indexing, rendering and structure problems that stop content from performing.
What is technical SEO?
Technical SEO covers everything that affects whether search engines can find, crawl, render, understand and index a site: URL structure, canonical tags, robots directives, sitemaps, redirects, JavaScript rendering, structured data, page speed and internal linking. It does not create demand, but without it good content may never be seen.
Why this matters
Technical SEO is usually a short list of specific problems rather than a long list of small ones. A canonical tag pointing at the wrong URL, a robots rule blocking a whole section, a JavaScript-rendered page whose content never appears in the rendered HTML. Find those and a lot changes at once.
Issues we commonly find
- Pages excluded by a stray robots directive or noindex tag left from a staging site.
- Canonical tags pointing at the homepage across an entire section.
- Parameter and filter URLs generating thousands of near-duplicate pages.
- Content rendered only by JavaScript and absent from the initial HTML.
How we audit and fix
Crawl the site as a search engine would, compare against what is actually indexed, and reconcile the difference — that gap is where the problems are. Check rendered output rather than source alone. Prioritise by how many important pages each issue affects, fix, then verify in Search Console rather than assuming.
What technical seo includes
Every engagement is scoped to your situation, but these are the components the work is built from.
- Crawl and index analysisFull crawl compared with index coverage to find what is missing and why.
- Canonical and duplicate handlingConsistent canonical strategy across parameters, pagination and variants.
- Robots and sitemap hygieneDirectives and sitemaps that agree with each other and with reality.
- Rendering checksConfirmation that content and links exist in the rendered output.
- Redirect auditingChains and loops removed, redirects pointing at final destinations.
- Structured data validationSchema that is valid and matches visible page content.
What changes for your business
- Important pages actually indexed.
- Crawl budget spent on pages that matter.
- Fewer duplicate and near-duplicate URLs competing with each other.
- A verified fix list rather than a generic audit document.
Technology and platforms
Chosen to match how the work will actually be maintained, not by preference.
How the work runs
Each stage ends with something you can review, so course corrections happen early rather than at handover.
- Audit and measureCurrent position, technical health and whether tracking is telling the truth.
- PlanWhich searches or audiences matter commercially, and which page owns each one.
- ImplementTechnical fixes, content and campaign work, prioritised by expected impact.
- MeasureEnquiries including calls and WhatsApp, not impressions.
- IterateMonthly review of what worked, what did not, and what changes next.
Industries we apply technical seo in
The technical work is often similar across sectors. What differs is what customers need to see before they act.
What drives the cost
We publish what moves the price rather than a headline figure, because the figure without the drivers is not comparable.
- Site size and platform
- Number of templates
- Whether development capacity exists to implement fixes
- Ongoing monitoring
Why work with SWT Company
Scoped before it is quoted
We ask what the business needs before proposing work. A quote given before that conversation is a guess.
Measurement first
Tracking — including calls and WhatsApp — is verified before spend, because every later decision depends on it.
No claims we cannot support
No ranking guarantees, no invented results, no numbers we cannot evidence.
You own everything
Domain, hosting, repository, analytics and ad accounts stay in your name.
Built to be handed over
Documentation and clear structure, so you are never dependent on one supplier.
Mobile-first in practice
Designed at phone width and tested on mid-range devices over mobile data.
Projects and case studies
We publish case studies only where a client has agreed and the results can be evidenced. None are published yet, because no verified client data was supplied for this build and inventing results is not something we will do. Ask and we will arrange references in your sector directly.
Technical SEO — frequently asked questions
Compare the number of pages you expect to be indexed with Search Console's index coverage report. A large unexplained gap is the signal.
Yes, as part of page experience, and more importantly through visitor behaviour. Slow pages lose people before content quality is ever judged.
Not required, but it helps search engines understand a page and can produce richer results. It must accurately describe what is on the page.
A full audit annually, with continuous monitoring of index coverage and crawl errors. Always audit after a redesign or migration.
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Get a quote for technical seo
A short conversation is usually enough to establish scope, timeline and a realistic range.