SEO Audit Services
A prioritised, implementable audit that says what to fix, in what order, and what it should achieve.
What is an SEO audit?
An SEO audit is a structured review of a website's technical health, content, structure and search performance, producing a prioritised list of issues and recommended fixes. A useful audit is ordered by business impact and written so a developer can act on it. A tool-generated list of hundreds of warnings is not an audit.
Why this matters
Most audits are not acted on because they arrive as a hundred-page export with no priority order and no owner. Ours is deliberately shorter: what is wrong, how much it matters, what to do about it, who does it, and how we will confirm the fix worked.
Why audits do not get implemented
- Hundreds of low-severity warnings bury the handful of issues that matter.
- Recommendations are written for SEO specialists, not for the developers who must implement them.
- No effort or impact estimate, so the work never reaches a sprint.
- No verification step, so nobody knows whether fixes worked.
What our audit contains
A short prioritised issue list with severity and estimated impact, specific implementation notes per issue, a page-level review of the templates that matter commercially, competitor comparison on structure and content depth, and a verification plan. Delivered as something a development team can pick up directly.
What seo audits includes
Every engagement is scoped to your situation, but these are the components the work is built from.
- Technical reviewCrawling, indexing, rendering, canonicals, redirects, speed and structured data.
- Content and intent reviewWhether pages match the intent they target and where cannibalisation exists.
- Structure and internal linkingClick depth, orphan pages and how authority flows through the site.
- Competitor comparisonStructure, content depth and coverage against businesses currently ranking.
- Prioritised action listOrdered by impact and effort, written for implementation.
- Verification planHow each fix will be confirmed after it is applied.
What changes for your business
- A short list you will actually implement.
- Clear ownership between SEO, content and development.
- Effort and impact estimates so work can be planned.
- Confirmation that fixes worked.
Technology and platforms
Chosen to match how the work will actually be maintained, not by preference.
How the work runs
Each stage ends with something you can review, so course corrections happen early rather than at handover.
- Audit and measureCurrent position, technical health and whether tracking is telling the truth.
- PlanWhich searches or audiences matter commercially, and which page owns each one.
- ImplementTechnical fixes, content and campaign work, prioritised by expected impact.
- MeasureEnquiries including calls and WhatsApp, not impressions.
- IterateMonthly review of what worked, what did not, and what changes next.
Industries we apply seo audits in
The technical work is often similar across sectors. What differs is what customers need to see before they act.
What drives the cost
We publish what moves the price rather than a headline figure, because the figure without the drivers is not comparable.
- Site size and template count
- Depth of competitor analysis
- Whether implementation support is included
- Reporting format required
Why work with SWT Company
Scoped before it is quoted
We ask what the business needs before proposing work. A quote given before that conversation is a guess.
Measurement first
Tracking — including calls and WhatsApp — is verified before spend, because every later decision depends on it.
No claims we cannot support
No ranking guarantees, no invented results, no numbers we cannot evidence.
You own everything
Domain, hosting, repository, analytics and ad accounts stay in your name.
Built to be handed over
Documentation and clear structure, so you are never dependent on one supplier.
Mobile-first in practice
Designed at phone width and tested on mid-range devices over mobile data.
Projects and case studies
We publish case studies only where a client has agreed and the results can be evidenced. None are published yet, because no verified client data was supplied for this build and inventing results is not something we will do. Ask and we will arrange references in your sector directly.
SEO Audits — frequently asked questions
Usually one to three weeks depending on site size, including crawling, analysis and writing implementable recommendations.
We can, or your development team can — the audit is written to be actionable either way. Agreeing the owner before starting is what determines whether it gets done.
A full audit annually, plus one after any redesign or migration, with continuous monitoring of index coverage in between.
Thin or missing content on pages expected to rank, followed by internal linking that leaves important pages too deep in the site.
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Talk to us about seo audits
Call or message for anything urgent. Otherwise the form reaches the same place.
Get a quote for seo audits
A short conversation is usually enough to establish scope, timeline and a realistic range.