Marketplace Integration
Selling on marketplaces and your own store without stock and orders drifting apart.
How do you manage selling on multiple channels?
You designate one system as the authority for products, pricing and stock, then synchronise it to each marketplace and to your own store, with orders flowing back into one place for fulfilment. Without a single authority, stock drifts between channels and you oversell.
The problem this solves
Each marketplace has its own product format, its own stock number and its own order flow. Managed manually, they diverge, and overselling penalties follow.
Signs this applies to you
- Stock is updated separately on each channel.
- Items oversell because one channel is behind.
- Orders are processed from several dashboards.
- Product content is maintained more than once.
How we approach it
- Choose a single authoritative source for catalogue and stock.
- Map product data to each marketplace's requirements.
- Synchronise stock frequently enough to prevent overselling, with buffers where needed.
- Bring orders into one fulfilment queue.
- Handle marketplace-specific rules for returns and cancellations.
- Report profitability by channel after fees.
What you get
Included in the work
- Channel strategy
- Catalogue mapping
- Stock synchronisation
- Unified order processing
- Returns handling
- Per-channel profitability reporting
What changes afterwards
- Consistent stock across channels
- One place to fulfil orders
- Clear view of which channel actually earns
Services this draws on
Marketplace Integration — frequently asked questions
Marketplaces bring volume and take fees and the customer relationship. Your own store keeps margin and data but requires you to generate demand. Most businesses run both and manage the mix deliberately.
As often as the platform allows for fast-moving items, with a safety buffer on low stock. The cost of overselling usually exceeds the cost of holding a small buffer.
Only measurable after fees, advertising, returns and fulfilment cost are attributed per channel. Revenue share alone is misleading.
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Talk to us about marketplace integration
A short conversation is usually enough to tell whether we are the right fit, and what the work would realistically involve.