SEO Recovery
Diagnosing and recovering from a traffic drop, starting with what actually changed.
How do you recover lost search traffic?
You establish precisely when traffic dropped and which pages and queries lost it, then compare that date against site changes, algorithm updates and technical events. Most drops trace to a specific cause — a migration without redirects, an accidental noindex, a manual action, or a quality-related update. Diagnosis comes before any fixing.
The problem this solves
The common response to a traffic drop is to start changing things. Without knowing what caused it, that usually adds new problems on top of the original one.
Signs this applies to you
- Organic traffic fell sharply on an identifiable date.
- Rankings dropped across many pages at once.
- Search Console shows a manual action or coverage change.
- Traffic declined gradually over months with no obvious event.
How we approach it
- Establish the exact date and scope of the drop by page and query.
- Check for manual actions and index coverage changes first.
- Compare the date against deployments, migrations and known algorithm updates.
- Verify technical basics — robots, noindex, canonicals, rendering, redirects.
- Assess content quality and intent match where the cause is not technical.
- Fix the identified cause and monitor, rather than changing everything at once.
What you get
Included in the work
- Drop timeline and scope analysis
- Technical verification
- Cause assessment
- Prioritised recovery plan
- Implementation support
- Recovery monitoring
What changes afterwards
- A known cause rather than a guess
- Targeted fixes instead of scattered changes
- Measured recovery, where recovery is possible
Services this draws on
SEO Recovery — frequently asked questions
Most often a technical change — a migration without redirects, an accidental noindex, a robots rule — or a broad algorithm update. Search Console and the exact drop date usually identify which within a day of analysis.
Technical causes can recover within weeks of the fix. Quality-related declines take longer and recovery is not guaranteed, particularly after broad updates.
Rarely, and only with a specific manual action related to links. Speculative disavowing of links you did not build can do more harm than good.
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Talk to us about seo recovery
A short conversation is usually enough to tell whether we are the right fit, and what the work would realistically involve.